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SEO/GEO Lead

Search Engine OptimizationLead

About The Position

Search no longer happens only on Google. People now put their questions to ChatGPT, Gemini and Claude as well. We're looking for someone who can run both worlds at once.

In this role you'll own the SEO strategy for both the team and the client portfolio. You'll bring technical SEO, content and off-page work together into a single roadmap, set the quality bar for the team's output and defend the strategy in front of the client. You'll also shape the direction of our GEO (Generative Engine Optimization) service.

We see AI as both a visibility surface and a working tool. We expect you to use AI at an advanced level in your daily workflow — and to standardise and spread that practice across the team.

What you'll do

  • Build end-to-end SEO strategies for the brands in the portfolio and own the roadmap

  • Lead the SEO team: workload distribution, quality control, development plans and one-to-one mentoring

  • Run technical SEO audits and prioritise the findings: indexing, crawl budget, rendering, site speed, structured data

  • Shape content strategy: keyword research, URL mapping, topical authority planning, content briefs

  • Manage off-page and digital PR strategy

  • Measure and improve brand visibility inside generative AI engines

  • Take the team's use of AI to an advanced level and automate repetitive SEO work

  • Combine Ahrefs, Google Search Console and GA4 data into a monthly performance narrative

  • Present strategy in client meetings and support the sales process on the technical side

  • Prepare SEO proposals and scoping for new business

What we offer

The freedom to build and shape your own team; direct influence over the roadmap of the SEO tools we build in-house; and the chance to work in a team moving early in GEO, an area very few agencies have invested in yet.

Requirements

At least 5 years of experience in SEO, part of it on the agency side
At least 1 year of team management or project leadership experience
Deep command of technical SEO: crawl and indexing management, JavaScript SEO, Core Web Vitals, schema/structured data
Has built keyword research, URL mapping and content strategy end to end
Experience building off-page strategy and assessing link quality
Advanced level in Ahrefs, Screaming Frog, Google Search Console and GA4
E-commerce SEO experience; able to design category and product page architecture
Experience with multilingual sites and hreflang structures
Following visibility in generative AI engines (GEO / AEO) and able to build strategy in this area
Advanced use of AI tools (Claude preferred) and the ability to spread that practice across the team's workflow
Able to tie SEO work to business outcomes — speaking the language of traffic and revenue, not rankings
Willingness to develop the specialists on your team and a habit of giving constructive feedback
Communication skills strong enough to present strategy to clients
Comfortable following English technical documentation and industry sources
Log file analysis, SEO automation with Python or BigQuery experience (a plus)

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