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In today's digital world, SEO (search engine optimization) can be considered a core digital marketing practice. We can define SEO as all the improvement work done on a website for search engines.
While browsing the web, you've probably clicked a link in an article that took you to a different website. From the perspective of the destination site, that link is called a backlink. In other words, a backlink is an external link pointing from one website to another.
As competition in the digital world grows every day, managing your website's visibility in search engines correctly becomes critically important. This is where Google Search Console comes in — a powerful platform, offered completely free by Google, that lets you analyze your website's search performance in depth.